28-31 August 2014

2014 Falmouth Tall Ships Regatta Evaluation

 

Executive Summary

  • The 2014 Falmouth Tall Ships Regatta was held in Falmouth between Thursday 28th and Sunday 31st August 2014.
  • Of the total 197,000 people visiting the regatta over the four day period approximately 92,000 are estimated to be unique visitors to the event.
  • Total associated event spend is estimated at £20.9 million.  This is all spend connected to those attending the event and includes spend at the event for all visitor types and spend away from the event for staying visitors for their entire stay (including accommodation costs).
  • The total additional event spend is estimated at approximately £12.8 million.  This covers all spend at the event for all influenced visitor types and spend away from the event for influenced staying visitors for their entire stay (including accommodation costs).
  • The total truly additional associated event spend is estimated at approximately £10.5 million.  This relates to the total number of attendees that were influenced to visit both Falmouth and Cornwall by the presence of the Tall Ships Regatta but also takes into account displacement and dead weight i.e. what would have happened anyway had the event not taken place.
  • The total Full Time Equivalent jobs (FTE’s) supported by the truly additional associated event spending was 238 equating to 325 actual jobs.
  • The regatta overall returned a healthy £25.89 of additional money into the Cornwall economy for every pound invested which would not have occurred without the presence of the event.
  • Tall Ships was the main reason for choosing to visit Cornwall for 66% of visitors.
  • 97% of all attendees indicated that they will visit Falmouth or other parts of Cornwall again in the future.
  • The Falmouth Tall Ships Regatta, Falmouth and Cornwall all received very high recommendation scores of between +72% and +84% on a measure that can range from -100% to +100%.  The highest recommendation score was for Cornwall (+84%).
  • Attendee satisfaction levels were very high, with overall enjoyment of visit rating 4.73 on a scale of 1-5.
  • 72% of businesses said the overall impact of the regatta on their business has been very positive.
  • 40% of businesses surveyed had extended their opening hours and 47% indicated that they had increased their levels of staff during the regatta.
  • 86% of businesses said their business turnover has been higher than normal.  The actual average value of the increase in turnover as a result of the regatta was estimated at £10,097.  The average actual value of the decrease in turnover was estimated at £5,138.
  • Overall, 89% of businesses felt that the regatta was of great importance to the overall image of Falmouth.

A full copy of the report can be viewed here:

Falmouth Tall Ships Regatta Evaluation 2014